Through Monday (November 13), the Sphere, a giant spherical screen that displays animated ads and other visuals on its exterior, and holds concerts inside, will periodically bubble with a caramel liquid before washing away to reveal a depiction of a futuristic city called Destination Y3000, which is filled with easter eggs such as items from a clothing line created with designer brand Ambush.
Those in Las Vegas have a new sight to behold alongside the glitzy casinos and towering hotels, as Coca-Cola has taken over the city’s Sphere to promote an AI-inspired soda called Y3000 Zero Sugar. Holograms of the Jonas Brothers and a performance by Marshmello kick off the Sphere ads for Y3000 Zero Sugar, which will run for one week.
